Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and the optimisation across innovative mediums of the trench coat, trademark check and Equestrian Knight Device heritage icons, make the brand purer, more compelling and more relevant globally, across genders and generations.
Burberry has positioned itself in a spectacle way to be a global British luxury brand. Possibly the number one (1) British luxury brand in the world.
Burberry has fourteen (14) stores including concessions in London and their flagship store located on Regent Street, near the heart of London’s shopping district, off Oxford Street. Burberry has it’s global headquarters located in London as well.
The brand operates it’s business via three (3) channels.
And operates in multiple locations around the world, including;
- Asia Pacific
- Middle East
Burberry has a diversified product offering across apparel, accessories and Beauty and by gender.
Burberry’s signature is the great quality trench coat. The very thing the brand was made and born from. However people also think of Burberry when they see the check design.
Today Burberry looks more at innovation I would say, trying to come up with innovating ideas, either it be to creating designs or to sell clothing. Either customer service or product manufacturing or even being environment friendly.
Currently I would say in London, Burberry has is reaching out with a trend or angling their products which is looking at more bright in colour and more sophisticated view.